Lo Speakers Corner. They may wonder: “What are they hiding?” Another act of respect when relating to the media is to respond quickly to media requests. In December 2014, the university also awarded VanderLaan the degree of Doctor of Humane Letters, honoris causa. Stakeholders are more discriminating today. She holds a bachelor’s degree in Marketing Management and a master’s in Business Administration, with an emphasis on Finance, from the University of New Mexico. Este contenido está protegido por contraseña. So, today my friend and I … She lives in Colorado with Mulligan (her Soft Coated Wheaten Terrier) and enjoys tennis, golf, biking and skiing. So how do you know if you are on the right track? 樂 Det svarer 4 eksperter på her! Sometimes crises happen, and they generate very little media coverage.  Other times, crises hit and the headlines seem to drag on for weeks. Here are a few basic recommendations and presentation tips for everyone who would like to master the art of presenting … with impact and gusto! You can download the full 15-step checklist in this PDF! Steven’s VOD, “Unleashing the Power of Content: Turning Content Into a Strategic Asset,” will be coming soon to a device near you. But Kylberg has been defying expectations most of his life. Who are you trying to reach with your blog? Opportunities can hide in plain sight.  Some ways to positively impact the bottom line using data include: The conditions for data monetization for a wide range of businesses are great: However, these same trends create challenges for businesses.  Too often companies get off course by diving right into the masses of data that is available.  Instead, the focus needs to shift to thinking about the right questions and the answers to them — the value is in the answers, not the data. Latest Blog Posts. By aligning teams under a unifying brand principle, these brands have been able to get outside of their departmental marketing silos to create a consistent and excellent customer experience. For more info on Speakers’ Corner including pricing, package options or how to get involved, email us at info@speakerscornervod.com, Speakers' Corner VOD Anne has spent more than 30 years in corporate communications serving Fortune 500 companies in the US, Europe and Asia across a variety of industry segments including technology, financial services, health care, engineering and consumer packaged goods. We’ve pulled together a shortlist of 10 inspirational speakers to consider for…, Our latest blog will answer the most popular questions we’re asked by businesses…, Here's our top 5 Christmas virtual event ideas perfect to celebrate the year we've…, Team meetings up to 30 people can still take place in a physical environment so here's…, Our MD Nick Gold looks back over the last 6 months and examines what the future may…, Our experts have picked 10 incredible keynote speakers who can inspire your next…, The pandemic presents new challenges to event organisers. Today the park is used by the public… #SCVOD, — Anna Kadric (@annakadric) August 31, 2015, . She is based in Englewood, Colorado, at Western Union’s global headquarters. Written and provided by Speakers’ Corner featured presenter, Michael Baldwin, CEO of Michael Baldwin, Inc. and Author of, “Just Add Water!”. Why is it that when we contemplate proposing marriage to someone, we immediately start making plans according to what the other person likes; how the other person thinks; from the other person’s POV? Both Disney and IKEA deliver an excellent customer experience by interpreting brand and experience synonymously. Speakers Corner once was a place where budding personalities honed their abilities to put their views across whilst also being challenged by other academics or the wider public. Du må klikke på tittelen for å komme til kommentarfeltet. Regardless of where you land on the emotional spectrum, IKEA is one of the biggest global brands, welcoming over 716 million customers through its yellow and blue doors in 2014 alone. blog. 14 – Create images that are the correct size for each of your favorite social media channels. Have an enquiry? If there are speed bumps that may detract from your message, take them on in an offensive manner. Lessons from Fast Food: Serving Up a Delicious Omnichannel Experience, Holy Smokes! Avoid saying “No Comment.” While feeling right at the time, it may raise suspicion in the news consumer’s mind. Simply put, Westmeath takes the mystery out of business communications and builds programs that are tied to the business results. Disrupt your own business – before someone else does! Speakers Corner in Browns Bay, Auckland. 4 – Don’t let your content get out of date. Are you willing to make your employees the stars of the program? It is an art form, a powerful tool, and a credential which has no peer, in business or in life. At ACCO, Arezou’s responsibilities quickly grew from being solely focused on Document Finishing products to overseeing the entire ACCO Brands product portfolio. In essence, advocacy programs allow your employees to tell your company story. In the book, Gonzales reviews multiple crisis situations and each individual response to them. In the US he held senior positions at Partners First (formerly Wachovia Bank) and Providian. In our case, we have our employees working on client sites every day. Training is also critical. Start with these tips for optimizing your blog content for your targeted audience so that they will keep coming back for more: 2 – Think about what questions this reader would have and answer them. Amy McIlwain is Vice President of Social and Digital Strategy at Moore Communications Group. are promoting its intended use as a platform for public speaking and debate. In his latest blog our MD Nick Gold explains how external speakers are upskilling…. As a result, driving value from data must now be contemplated as part of an overall business strategy. Posts about speakers corner written by londonfreeandeasy. She resides in Denver, Colorado with her husband and two boys and runs her own firm, Amanda and Bernie’s VOD, “Employee Advocacy: Why Employees Are The Next Big Thing”. A sound leadership platform is intended to drive a specific agenda, reaching a specific set of stakeholders to achieve specific results. She has almost 20 years of experience leading customer-centric and research and development functions for global manufacturing and consumer product companies. Remember that your blog is a tool to start the conversation with a potential client, and not a direct sales tool. • shared value identification, In this capacity, he was directly responsible for establishing Jones International University as a recognized pioneer in online post-secondary education. @mpgonring #CSR is usually a great source of #brand content, but it depends on program objectives. @AS_BioTrackTHC A1: Need organic #employee gen content for #authenticity…employees control what, when and where they post. Michael helps individuals, teams, companies and brands with personal and corporate branding, executive and team coaching and one-of-a-kind PowerPoint training (“How to Put the Power Back in PowerPoint”) that turns corporate presenters into uniquely effective communicators. He clearly outlines those who survive and those who do not and points out the importance of the balance of logic and emotion. Throughout her career, she has provided valuable communications council to corporate leadership. Featuring stylish décor and a vibrant atmosphere just across from the beach with great views. A large U.S. chain of department stores gathers information on what customers say they would like to see in store with sales associates to help them inform the merchandising process. Anne earned a Bachelor of Arts degree in journalism from Michigan State University and has completed executive education programs at The Wharton School at the University of Pennsylvania and at INSEAD at Fontainebleau. It is relationship driven.  So it only makes sense that we as a business leverage social media to engage with our existing customers, while continuing to grow a strong customer base.   As such, we are utilizing social media to build a critical mass audience that is engaged with the Western Union brand, drives awareness and advocacy, and provides high quality care. Send us a message! Bernie is a seasoned leader with more than 25 years experience in corporate communications in Canada and the United States. For more info on Bernie Charland and Employee Advocacy, click here! In 2014 she received Hispanic Executive Magazine’s Top 10 Lideres Award and the Denver Business Journal’s Lifetime Achievement Award for Outstanding Women in Business. Twitter. This will fuel your Leadership Platform. Every Saturday at noon, a member of the committee will be at Speakers’ Corner to encourage members of the public to have their say – to Get It Of Their Chest. Whether you are an athlete, a musician or a business guru, think about your role in the community and those talents and skills that make you a more interesting, compelling character. Budgeting, Saving hacks, Speakers' Corner Norsk ekspert på privatøkonomi: Det er faktisk på tide å tenke på jul Even though the calendar only says October, it's time to start planning Christmas Rich’s VOD, “Unconventional Marketing: Courage and Conviction,” is available now. It’s likely true that a good advocacy program can actually help fix many of the issues listed above. It is imperative that we learn about our clients’ crisis plans. #SCVOD, — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . From my perspective, personal branding is primarily about self promotion and, candidly, it is more often than not, self serving and short lived. #EmployeeAdvocacy #SCVOD, . The opportunity for creating value through data has never been greater.  Companies are becoming increasingly aware that they are sitting on huge amounts of under-utilized data and looking for ways to increase its value.  According to a recent study by Forrester Research, most companies estimate they’re analyzing a mere 12% of the data they have. Though with this recommendation, many people often ask me where they should start. So the last place you might expect to find a person like Kylberg is in a vice president’s chair at an 80-year old, Fortune 150 corporation. Send us a message or call us, and we will contact you within 24 hours! – Good advocacy programs do a great job of recognizing and rewarding participants. In the mid nineteenth century, riots broke out in the north-eastern corner of Hyde Park in reaction to the Sunday Trading Bill, which forbade buying … It was a place for the public to express their views and have their say in government. An Auckland Bar with a … His expertise stretches across healthcare, tourism, telecommunications, financial services, oil and gas, services and consumer electronics. He also serves on the advisory board of Colorado State University Global Campus. — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . Read his other blogs. By Speakers’ Corner Presenter and Western Union Chief Marketing Officer (CMO), Diane Scott. Is your content compelling? In addition, her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category. At Speakers Corner we're lucky to work with some amazing speakers and we often turn their thoughts into words on our blog page. We check our phones an average of 150 times per day! How the Tories lost Anatomy of a doomed campaign. 15 Steps to Optimize Your LinkedIn Profile, Michael Baldwin: Presentation Tips and Recommendations. Sometimes crisis situations don’t go by a “book.”  If you’re too emotional, you’ll lose focus. Is your social media policy overly complex or restrictive? @ErikGonring No matter how company is structured, #employees should select and share what is relevant to them and their audiences #SCVOD, . • influencer ecosystem mapping, and WhatsApp. @WestmeathGlobal If #content not credible, relevant #consumers will reject. He has held key executive and management roles in the U.S. and U.K., including Chief Marketing Officer at HBOS Cards Services and Head of Commercial Management at Barclaycard, a strategic business unit of Barclays Bank. As Chief Communications Officer for Western Union, Luella Chavez D’Angelo is responsible for developing and implementing a strategic, aligned and highly effective global communication and corporate social responsibility strategy for the company’s growing array of products and delivery channels. There's been plenty of virtual events and speakers to be inspired by this month! Boring is bad. Review the plan and review it again. And success of good programs like @ibm evidence can work #SCVOD, . Michael is an accomplished leader in the communications industry with more than 25 years of experience building global brands, leading international teams, solving complex strategic problems and developing high-impact creative campaigns. -LinkedIn If you’re not sure, you need to fix your culture before you think about advocacy. You need to think and plan. On average, Western Union customers transact with us less than a dozen times a year, which makes customer engagement even more important during the times they are not using our services. I spent sometime reflecting on where we had gone wrong.   We knew what to look at qualitatively and measure quantitatively.  We definitely had clarity about our signal (market position).  We understood very well what the signal was telling us (25% lift in value market share in less than two months).  All good, except we failed to ask “So What?”. 10 – Use a responsive design. Establish your corporate identity with positive brand and reputation building. She is a dual citizen (US and Ireland) and continues to travel the globe. Delegate a few neighbors to keep the speaker’s corner vibrant.” “What if the speakers dominate too much?” “I think the speaker’s corner should be separated enough so the coffee groups and book readers can enjoy the shop without much disruption by the speakers.” As General Manager of Data Services, he is responsible for driving Tendril’s Data Services business unit and leading a team of highly talented, analytics professionals to extend the value of Tendril’s data driven products and services. Gabe holds a B.A in Economics & Economic History from the University of York in the UK and an MBA from the Kelley School of Business, Indiana University. If you’re too logical, you won’t connect and you will act too robotically. Five important considerations when creating a strategic Leadership Platform: 1. Build relationships with the media and always respond to their inquiries–even when you cannot provide information due to legal actions, confidentiality or pending investigation. Speakers Corner, squat, Uncategorized with tags Garden, Love, Nature, Peace on April 26, 2010 by theroguetrooper. My favorite methodology: use one index card per point to collect and organize your thoughts. As a community leader, VanderLaan was named the 2014 Outstanding Woman in Business in Media, PR and Communications by the Denver Business Journal. @Monigle A1: #Brand governance is critical to formal program #content. – The most important litmus test of any advocacy program is whether you trust your employees. BOND STREET. Next article Jong in Amsterdam. Speakers Corner is a few minutes walk from this station. Then organize them sequentially — left to right like an equation — slowly building to your end point. She began her career at Hewlett-Packard, where she spent 13 years in increasingly significant roles. @Monigle A2: Need to monitor informal #employee outreach. Amy’s VOD, “Using Social Strategies to Generate Sales,” is available now. Fra Øivind Andersens bok "Ved Kilden". He is a graduate of Beloit College in Wisconsin. Mouse-eared revelers waiting in line to enter Disney World, are welcomed by Main Street, U.S.A.—the first and iconic “themed land” inside of Walt Disney’s Magical Kingdom. A Speakers' Corner is an area where open-air public speaking, debate, and discussion are allowed.The original and best known is in the northeast corner of Hyde Park in London, England.Historically there were a number of other areas designated as Speakers' Corners in other parks in London, such as Lincoln's Inn Fields, Finsbury Park, Clapham Common, Kennington Park, and Victoria Park. Luella and Diane’s VOD, “Western Union Case Study: The 5 Conversations All Social Brands Should Care About,” will be coming soon to a device near you. I dag er dette Skriftens ord oppfylt for deres ører! During his early years in academia, he was at the forefront of systems and decision science research, and completed a PhD in Systems Engineering at the University of Virginia. Does Customer Engagement Matter for Brands? Prior to OtterBox, Arezou was Vice President of Total Consumer Experience at Crocs Inc., a global manufacturer of footwear headquartered in Colorado. Lenin, Marcus Garvey, William Morris etc…all going to etch their names in history. Placing these buttons right at the beginning or end of your blog encourages the reader to share with their friends, because it makes sharing on any channel so easy. Programs that are dictatorial or stifle creativity will not be successful. The Speakers’ Corner Committee (How did you think it was organised?) Avoid being the next victim of a tired old saw: “There’s never time to do it right, but there’s always time to do it over.” Spend the time to get it right before you start building your presentation. When things begin to settle down, rebuilding reputation and brand again is important. Music, random thoughts, ideas and action. Is your culture toxic? 4. Author, speaker, and entrepreneur Amy McIlwain shares her knowledge at events around the world ranging from audiences of 1,000 to small executive boardrooms. Pinterest. When you are getting ready to present to an audience, knowing as much as you can about that audience should be your same starting point. On October 14th, 1855, a carpenter set up a soapbox in Hyde Park, near Marble Arch in London, and made a speech to onlookers complaining abut high food prices. That means no hype, no fluff, no dishonesty and no hiding. The end of the campaign Speakers’ Corner signs off.  Our CEO had over a dozen questions about how our projections tied to other pieces of our business.  How did it correlate with our inventory position?  What about account sales?  Should the company expect a slew of new orders in the coming quarter as we were projecting a very healthy growth in market position? Key is training. In addition, VanderLaan leads message development across various media channels for the company’s operations in 35 countries. Additionally, Scott is responsible for leading strategic global marketing development including brand strategy, customer segmentation, marketing communications, customer experience, and market research and analytics. Using brands as a North Star, these organizations are able to create cross-functional teams that are aligned to a promise that can be consistently delivered across a kaleidoscope of touch points. There are other data sources that may make sense for you to collect and analyze. In 2010, she founded Westmeath Global Communications, a virtual consulting firm, which offers clients services that help organizations accelerate performance. It is always interesting to me to watch crises as they unfold and to realize how companies forget two very important words: communication and respect. Mitigate the Risk of an Employee Advocacy Program, Employee Advocacy: Game Change but not a Panacea, Employee Advocacy: Why Employees Are The Next Big Thing, Michael helps individuals, teams, companies and brands, Identify your best customers – your target new customers, Improve your operations and drive up your margins. Use these questions to better define the problems that are most helpful to solve.  Then use the data and analytical techniques available to develop potential solutions. The park has been graced by esteemed individuals like George Orwell. • packaging of content, and Don’t rely on stock photos. Rackspace, a cloud computing service based in San Antonio looks to turn a support call into a positive customer experience. @Steelpig66 Companies can, should monitor what #employees post online – but should also give benefit of doubt. He has served on the Faculty at Visa Europe Business School and is a frequent conference speaker. Long before YouTube, Twitter or TikTok, Speakers Corner was where Toronto people went to share their personalities with the world.Located at the … We work with 7500 speakers, with 1000 on our website. Steven’s career was primarily steeped in the financial services and education industries. Do you already have credible programs in place to recognize your staff? Michael spent eight years with Ogilvy & Mather, where he was the Worldwide Account Director. 13 – Use categories. Aflevering 2: Studieplekken. Optimize For Increased Traffic For customers it says: we’re part of the conversation, we live our values, we’re proud to tell our story, we trust and value our employees and we’re a leader. July 4, 2020. Arezou Zarafshan is a charismatic leader with a reputation for delivering game-changing business results of monumental magnitude. Bernie has been owner and principal of Thinktwice Communications since 2009. speakerscornercastellon. He also recently realized his ambition of meeting Bono! A well-designed, disciplined Leadership Platform will attract appropriate levels of attention and break through the clutter. #SCVOD, . Jeffrey’s VOD, “Measure Them!” will be coming soon to a device near you. – Very low employee morale or engagement is not a good foundation for an employee advocacy program. Hunter’s VOD, “Monetizing Data, Are You Doing Enough?” will be coming soon to a device near you. Meg’s VOD, “Always On: How to Be Ready to Communicate in a Crisis,” will be coming soon to a device near you. 2. In November 2014, mobile devices surpassed desktop access to the web for the first time, and it is only growing. Amanda has a bachelor’s degree in both English and Communications from Vanderbilt University and a master’s degree in Integrated Marketing Communications from the Medill School of Journalism at Northwestern University. @monigle A1: Recommend starting program with #employees who are highly skilled in #socialmedia. 20 Aprile 2020 22 Aprile 2020 Tonia 0 commenti blog, Decamerone, Liceo Urbani, pensieri, quarantena, San Giorgio a Cremano. –Twitter, Click here to download a FREE chapter of Michael’s book, “Just Add Water”. However, there are things to do in London that will cost you nothing. I enjoyed the challenge immensely.  However, the most valuable part of this experience for me was the reminder to follow my own recipe: By Speakers’ Corner Presenter and Western Union Chief Marketing Officer (CMO), Diane Scott. – Though there are good technology platforms that companies can easily adopt to manage their advocacy programs, companies with limited or no social capability and/or cultural acceptance will have a much steeper learning curve and a tougher time driving adoption. Can you be authentic? Companies that truly measure their customer base look beyond the obvious ones like market research, transactional surveys, purchase data, or visitation data to new sources like contact center transcripts, usage data, or online sentiments. This is often larger than what you would first pick as aesthetically pleasing. Potential problem with informal employee commentary #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . Prior to that he managed the Global Internal Communication function at Dell Inc. and led strategic planning for the award-winning Conversations & Communities (social media) team. Bernie has passion and a drive for excellence that extends beyond his work. “We have about 8,000 speakers, 25,000 different clients and about 5,600 inquiries coming in every year. Utilizing blogging as a tool to grow your business through increased awareness, website traffic and leads can be hard work. But how can you get your blog in front of more people? PASSION. Of that there is no doubt! Here are our top 7 tips…, Here at Speakers Corner, we understand that strong, inspiring and motivational leadership…, Here's our top virtual event tips a must read for any event organiser or meeting…, Here's 10 virtual keynote speakers who are inspiring audiences to meet the challenges…, Here's our top recommended themes to discuss in your first team meeting as we gradually…. Once upon a time this station had a frontage designed by Charles Holden, but that has long since gone, as the space directly above the station is now a shopping centre called West 1 (name taken directly from the postcode). 5 – Use quality, unique images to add value. @mmcfroehlke1 A1: #Advocacy program could help @amazon foster internal debate, more #brand-safe content. 9 – Get rid of large blocks of text. A compelling Leadership Platform takes time to build and requires soul searching and reflection. Advocacy programs are an excellent way to foster employee participation in your brand story, both as messengers and content contributors – or storytellers. Do you trust your employees? What most of us don’t know is that part of IKEA’s winning formula can be attributed to something incredibly simple and inexpensive…a 50-cent hot dog. Now you have your awesome custom content ready to go, but you need to present it in a way that is easy to digest. Las Reglas del Juego han cambiado-col. ... Posted on octubre 8th, by Speakers Corner in Novedades, Sin categoría. His expertise on these subjects comes from years of managing a customer experience program for Crocs–the manufacturer of the original foam shoe–and operating two family-owned restaurant franchises. @annakadric First include company #hashtag, for other cool disclaimers give #employee leeway – don’t micromanage #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, @SpeakersVOD but #employeeadvocacy platforms allow for adding program’s # thus giving it @FTC stamp of approval? The short answer is they may not be ready. Clarify, don’t speculate. However, this list isn’t ever going to be a complete list of the potential data you might benefit from. Connect with Michael on social! 15 minutes of storytelling could boost productivity by 23%. This blog features more insights from our speakers on focus topics as well as presenters’ commentary and perspectives.  Speakers’ Corner covers the “REAL” of marketing: By Anne McCarthy 7 – Pick a practical font size. Nothing. The Cape Town city centre is a gem of history, many beautiful old buildings being restored by developers and given a new lease on life. TRANSPARENCY. Authenticity is the price of admission. Warren Buffet, Sheryl Sandberg. During her three-year tenure at Crocs, Arezou designed and deployed innovative programs bringing consistent integration of Voice of the Consumer and Voice of the Ambassador into business management processes. Before joining Tendril, he was Chief Operating Officer at Zoola Inc. where he oversaw product development, product marketing, technology and customer service. Why do you do what you do? In this role she was responsible for instilling a consumer-centric culture and processes globally. #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . With more than 15 years experience in interactive media, Amy has appeared on FOX, CBS, ABC, and NBC affiliates as a social media expert and delivers keynote presentations to financial service organizations around the world. A random collection of slides (too common a problem with presenters) has nowhere near the impact — or the power — to convince audiences, change minds, and close deals. This pub is the perfect destination for a delicious lunch, a midweek treat, a three-course meal or celebratory drinks. For me, surviving a crisis is just like that. Michael studied professional acting at the William Esper Studio and the Deena Levy Theatre Studio in New York. What’s a 50-Cent Hot Dog Got to do With Customer Experience? We were asked by our CEO to project market performance for our brands in the upcoming quarter.  My team and I got to work, derived a great model with high correlation values and proudly presented our insights to our executive office.  Big bust! You’ll have to turn this aqueous and malleable data into concrete insights about the customers. Here are 5 tips for making your blogs easy to read, no matter the viewer: 6 – Pick a legible font. Even with all of this data, I tend to advocate continuing to collect even more data on your customers. During a crisis, honesty and ethical behavior comes through loud and clear in your communication. • the distribution/promotion of content. At the end of the day, the goal of your content marketing initiative is to create a publishing platform that over time builds an engaged audience that in turn can reduce marketing costs and maximize the lifetime value of your customers. Our latest guest blog features Cally Beaton with 5 tips to handle this changing world…. Personal achievements include completing over 40 marathons (including ultra-marathons), 50 triathlons and climbing trips to Mt. So I’ve developed a checklist of issues communication pros should carefully consider before they embark on an advocacy program. As a purpose-driven company that “moves money for better,” placing strong emphasis on our customer experience and engagement is of utmost importance.  People and businesses choose Western Union because we are a business centered on the needs of our customers, and we’ve invested and innovated to provide consumers and businesses with a wide range of choice in services.  We strive to enable them to move money any time, anyway, in almost anywhere in the world. 12 – Always write meta-descriptions. She is equally passionate about mentoring and coaching professional women, and is a board member of the Denver Chapter of the Ellevate Network, a global organization dedicated to empowering women economically and in the workplace. Though Bernie’s career spans a variety of settings – including agency, corporate, trade association, politics and consulting – for the past 15 years he has specialized in employee communications, leadership outreach and social media planning. Theroguetrooper's Blog. As listening and conversation are the foundation of social marketing, we have found that there are some conversations that are more important than others and we would like to share our thoughts with you in this video. As Chief Product and Marketing Officer, Diane Scott is focused on developing new products and services for consumers and businesses by leveraging existing assets to increase consumer loyalty and retention, attract new consumers and obtain a higher share of wallet. IKEA: some consider it heaven on earth; others have a more love-hate relationship with the Swedish big-box retailer. Amanda spent eight years at Fortune 200 leader, Baxter International. She leads the company in its efforts to enhance its corporate brand and uphold its purpose of Building a Better World. If the quality of the content is worthwhile and provides value, you will be willing to exchange your engagement, in whatever form that is, for access to the content, and a relationship will be born. Arezou is recognized as a visionary in developing processes and products that drive measureable improvement in customer satisfaction and operational efficiency. Speakers' Corner, Pengevaner Eksperternes vurdering: Sådan ramte coronakrisen vores økonomi og forbrugsvaner. Having a program # would make it simple & safe for employees to share #content, . MULTIFACETED. Today, Steven continues to evolve and apply CSG’s unique strategic approach for the firm’s clients, while forwarding the firm’s culture of responsibility and value creation. Diane and Luella’s VOD, “Western Union Case Study: The 5 Conversations All Social Brands Should Care About,” will be coming soon to a device near you. Jeffrey Daigle is a senior research analyst at E Source who writes and speaks on topics such as marketing, customer analytics, customer experience, website and channel design, and customer care. I always smile when people tell me that there is a sudden new big data problem in their industry. Know your stakeholders. Every company will approach data monetization differently, and getting it right can be hard.  However, you can improve your changes for success by stepping through a simple four-step process: To learn more, get some top tips and recommendations on tools that can be helpful, check out my Speakers’ Corner webisode, “ Monetizing Data: Are You Doing Enough?”. • content and subject matter expertise audit, Communicate your crisis plan to your employees. With the election over, our pop-up blog will pop down—for now. @CSG_PR Disclaimers can also be addressed through hard-wired company hashtags – example #targetscoop suggest them on all personal platforms, . Gabe Cohen brings a wealth of practical brand-building experience in the U.S., U.K., Canada and Brazil helping executives across a range of sectors better align and measure their organizations around the customer and employee experience. @annakadric#Gamification can be effective depending on #culture, often great fit @ CPG companies. Met Nouhaila en Anne Martien van der Does. She is a dynamic speaker who is frequently invited to industry events to share her expertise on topics including Market Centric Product Development, Customer Experience, and the connection of Customer Experience metrics to hard business metrics./p>. Sounds simplistic and obvious, but in most organizations today it is the distribution and promotion phase of the work flow that often drives the first two or worse there is no coordination at all. Having lived and worked in Asia and the U.S., Arezou brings a thoughtful international perspective to business, which has solidified her reputation as an adept leader of global cross-functional teams. Previously he served as CEO of Beyond Analysis – North America and was Co-Founder and Managing Partner of Knowledge Network International (KNI), a global financial services consultancy. Martha followed suit in 1867.Mid-way between their passings, in December 1863, daughter Sarah Doughty died in London. Crushing customer experience is not limited to consumer-facing brands. I was fortunate that our CEO gave me a second chance and asked me to come back with a more comprehensive analysis.  This time around, I reminded myself of the steps to take for data to generate meaningful insights and action.  I brought a cross-functional team together, comprising  sales, account management, forecasting, finance and inventory management.  Collectively, we agreed on all the different data points and sources to examine.  When everyone came back with their results, time and time again, we asked ourselves and each other: “So What?”  This critical examination of our story only added to the robustness of our collective insights. Speakers’ Corner has its roots in the folkmoot (meeting place of the people) that arose in Medieval England. #SCVOD, . – Perhaps the biggest barrier to a successful advocacy program is stale, self-serving content. What are their expectations? Brother Bill, a popular deejay at 102.1 the Edge throughout the 90s and into the 2000s, heard that episode, and mailed me his tape of Speakers Corner outtakes. @AS_BioTrackTHC A2: Allowing #employees to add commentary on approved #content (positive and negative) makes things less contrived. She is actively involved with the American Ireland Fund and the Aspen Ideas Festival. Tie your passion to your purpose. What information will they find helpful, informative or entertaining. #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . But the bigger payoff is the potential for an increase in sales leads, revenue and ultimately profits. VanderLaan has a passion for taking the complex subjects that often accompany MWH projects and effectively communicating those topics in a way that is relatable, accessible and easily understood for people in communities around the world. Following HP, Arezou was recruited to join ACCO Brands, one of the world’s largest suppliers of branded office products, as its Vice President for R&D and Product Development. So with all this promise, why shouldn’t companies start an employee advocacy right now…if they haven’t already? The Butterfield Blues Band: East-West Elektra EKS-7315 Format: 33rpm-LP Manufacturer: Speakers Corner Status: New release, in stock In 1965, just one year after Paul Butterfield had formed his blues band – named after himself - and launched one of the very best groups among the white Chicago blues community, the band produced this dynamic and visionary album As a purpose-driven company that “moves money for better,” placing strong emphasis on our customer experience and engagement is of utmost importance. It’s true that many companies start with small pilot programs, but author/pundit Jay Baer said it best: “If your employees aren’t your biggest fans, you’ve got bigger problems than social media.”. Since 1866 Speakers' Corner has been a place of public debate, dialogue and arguments galore. At the heart of a streamlined content marketing effort is what we call “Content Process Optimization” (CPO). He has considerable expertise in the fields of commercial management, strategy, marketing, analytics and customer value management. Don’t make the mistake of thinking you already know your audience without some due diligence — even if it means refreshing yourself on a group that you think is a familiar one. During his agency days, Bernie worked with a range of leading organizations including Ford, Deutsche Bank, Boeing, Gerber/Novartis, Toyota, Nationwide, MolsonCoors, Visa and Sprint. And we do so based on an intimate knowledge of that person. #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, @SpeakersVOD that’s right. Optimal image sizes encourage engagement and sharing on social. 5. Bernie and Amanda’s VOD, “Employee Advocacy: Why Employees Are The Next Big Thing”. For employees it says: your ideas matter, we trust you, we believe in our company and we support your personal brand. It’s this philosophy of “measuring them” that allows us to continue to get a holistic picture of the customer and how they want to engage with a company or engage with your competitors. There are good examples and there are bad examples. Our American society is going through a rough patch. #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . Last year, he wrote, “Just Add Water,” which shares his secrets on great presentations. Authenticity is a central ethos of social media, with a premium on transparency and responsiveness. It’s breathing vigor and passion into a customer journey that has historically been extremely painful. Know your allies and partners and work with them. Steven Shapiro has designed and executed successful business-to-business and business-to-consumer marketing and communications strategies for more than 25 years. He now applies his experience to providing strategic communications direction to the clients of Communications Strategy Group (CSG), a company he founded in May 2004. @WestmeathGlobal A1: Biggest mistake is boring, self-serving content – if pure #marketing will fail. Arezou holds Master’s and Bachelor’s degrees in Electrical Engineering from the Oregon Graduate Institute of Science and Technology and Washington State University, respectively. Eight years separated Henry SPINK and his wife Martha DOUGHTY but a few months after he reached his allotted span in 1858 Henry died. Genuine Leadership Platforms are unique – they are not one size fits all. With over two decades of experience in industry and academic settings, Hunter has spent his career focusing on the development and application of value driven analytics to improve business performance. When someone asks a question in a search engine online, your blog will come up. Starting as an engineer, she was promoted to R&D project manager, Design Center program manager, and R&D section manager. There are different ways in which organizations can manage the pain-pleasure gap. Optimize For Your Audience These are the descriptions that show up in search results, so it should be a short description that encourages someone to read your full article. When you are in a crisis situation, there are several steps to take. #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . Marketing and Communications Professional Development and eLearning, Phone: +1.303.663.1013E-Mail: info@speakerscornervod.comPowered By Westmeath. Speakers Corner has created a virtual comedy night programme for corporate audiences, Speakers Corner (London) Ltd, Unit 31, Highbury Studios, 10 Hornsey Street, London, N7 8EL, Tel: +44 (0)20 7607 7070 Fax: +44 (0)20 7700 8847 Email: info@speakerscorner.co.uk Â, A Leading International Speaker Consultation & Booking Service, External speakers are now being used to upskill teams in this virtual world, Nick Gold's 5 Top Tips to Speak With Confidence, Cally Beaton: Ch-ch-ch-ch-changes: turn and face the strange, 5 Learning and Development Themes to Consider in 2021, 10 Inspirational Speakers For Your 2021 Kick Off Event, Team Meetings Up to 30 People Can Still Take Place, The Impact of COVID-19 on the Speaking World: Past, Present and Future, 10 Keynote Speakers To Inspire Your Next Team Meeting, 10 Leadership Speakers To Steer You In The Right Direction, Our Top Virtual Event Tips To Deliver A Successful Event, 10 Virtual Keynote Speakers Who Inspire On Screen, Organising Your First In-Person Team Meeting Since Lockdown, Virtual Speakers We've Seen This Month Round-Up: June 2020, Virtual Comedy Nights for Corporate Audiences Hosted by Ian Stone. VanderLaan earned her bachelor’s in communication arts and a proficiency certificate in German from Gannon University. The fusing of MCG and FSM sparks new opportunities for clients to benefit from MCG’s integrated communications approach to solving client challenges and FSM’s deep understanding of the power of social media to drive results. Prior to working at Western Union, Scott was the marketing director for US West Dex and Izodia Corporation. søndag 29. november 2020. Quick History Speakers' Corner is a designated section of Hyde Park in London, UK. Political candidates call this opposition research. Employee Advocacy: Why Employees Are The Next Big Thing. Crisis management is becoming more complicated with so many different channels. He joined Tendril, a leading provider of Energy Services Management (ESM) solutions in January 2015. Also, when sharing on social media and via email, make sure your headlines are intriguing. VanderLaan is an active member of the board of directors for several organizations, including the Downtown Denver Partnership Management Group, Downtown Denver Partnership Denver Civic Ventures, Downtown Denver Events and the Foundation for Global Scholars. I suggest starting with an inventory of the data sources your company has already collected. Named after the county where her maternal Grandmother was born, Westmeath relies on a “best practices” methodology and a virtual team that is both experienced and committed to advancing our clients’ agenda. Phone: +1.303.663.1013 E-Mail: info@speakerscornervod.com Powered By Westmeath VanderLaan was recognized with the university’s Distinguished Alumni Award in 2011. Key is #authenticity. Amanda works with companies across a variety of industries including financial services, education and healthcare. #SCVOD, Want more from Bernie and Amanda? Prior to joining MWH in 2009, VanderLaan spent 13 years with Gates Corporation, a world leader in industrial and automotive solutions, ultimately serving as the vice president of corporate communications and public affairs. Most of Anne’s career has been spent communicating the business of business. Seeing the joyous face of a 3-year old captivated by the “magic” of Disney is a sure way to rid any parent of any long wait. And nothing works harder against you than any hint you are phoning it in. Posts about Speakers Corner written by thejohnfleming. Gabe’s VOD, “What’s a 50-Cent Hot Dog Got to do With Customer Experience?” will be coming soon to a device near you. This is where you engage with communities in volunteering, promote your organization through your allies and stakeholders and tell your story. Employee advocacy is mobilizing trained employees to share company-approved content through employee-owned social channels to engage consumers, peers and family. She is now based in Denver and taps into her global network to serve Westmeath’s clients. It reminds me of the instructions on the back of shampoo bottles: Lather. -Highlight Clip #2: Employee Advocacy Stats, By Bernie Charland, Principal/Founder of thinktwice communications, Bernie Charland was featured with Amanda Turner in webisode two of Speakers’ Corner Season One, “Employee Advocacy: Why Employees Are The Next Big Thing”. @CSG_PR Yes, #advocacy should be gamified – example is in ranking of participants based on frequency, reach #Gamification #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, A2. Anticipate resistance and 2. Well, our business is social in nature. This is also where you build relationships with the media. He melds his actor’s training with his professional acumen to create a compelling, transformative experience for all who work with him. This tool looks at the most common data sources that might exist in your organization and then asks you to identify the data owner, any analytics tools being used on that data already, and the frequency with which the data is updated. Since 2008, VanderLaan has chaired the fund-raising task force for the 9News Parade of Lights, a 40-year holiday tradition in Denver. Don’t hide from the media, even if you cannot provide much, and consider communicating to all of your stakeholders. You can’t invent an area of passion. Arezou also established global Customer Experience Management programs, infusing customer centricity into the fabric of the company. VanderLaan has been a speaker at national association and industry conferences, covering topics such as crisis communications, corporate brand and women in leadership. It’s also important to have internal systems that allow (even foster) multi-directional dialogue and content sharing. Below are a few tips to get more traffic, followers and devoted readers: 11 – Edit your headlines. But despite the huge potential benefits to companies (and employees), staff advocacy programs are not a magic bullet, and not for every company. Speakers’ Corner, desde 1983. 📱625328380 📞964223425 ¿Quieres que pasar el mejor año de tu vida? Its approach coined in the experience principle of “fanatical support” is driven internally to engage employees who are key in delivering a refreshing and energizing experience in a category where customers spend the majority of their time listening to hold music. We work with 7500 speakers, with 1000 on our website. She also worked in marketing for a dot-com start-up and managed marketing programs in the health insurance industry. Without a single extra word, be able to articulate your objective in one simple sentence. Having spent the past 15 years in corporate communications, Amanda has worked closely with executive teams to drive engagement and effectively lead employees through organizational change. This helps human readers and crawling search bots find your content. Westmeath offers four complementary marketing and communications services:  Advisory Services; Performance Diagnostics; Acceleration Plans and Engagement Services. I recently had the opportunity to discuss this important topic on the Speakers’ Corner video-on-demand series with my colleague Amanda Turner. A business-to-business manufacturing company has sales representatives fill out quick surveys immediately after on-site client visits to gauge account health and proactively repair relationships by getting qualitative and quantitative results. (IBM even ranks the most prolific and popular advocates.) IKEA’s brilliant understanding of its customer journey enables the brand to pinpoint the precise moments where its customers are experiencing the highest amount of pain, such as checkout.  It then proactively embeds a series of touch-point that attempts to remedy this issue as quickly as possible. Know the communications team at your client or site so you understand their protocols. Although our sophisticated model commanded 93% accuracy, we did not have any answers to our CEO’s questions.  We had done the job we were asked to do very well but ultimately we had failed in providing business-worthy insights. LESSONS. His current endeavor: leading the marketing and communications team at Arrow Electronics. @AS_BioTrackTHC Sure. Gabe’s background includes a stint as a TV commentator at the 2010 Vancouver Olympic Games and analyst for the South Africa World Cup. Using large subheadings and bullet points make an article easy to scan and interrupt a monotonous flow of text. It’s a lot of data”, says Nick Gold, the managing director of London-based speaker bureau called Speakers Corner. Furthermore, your staff will likely want to have their voice heard in tough times. Hvordan påvirkede coronakrisen vores private finanser? Beyond the profile boost for your branded content – the explicit messages you are sharing – advocacy programs send powerful symbolic messages to both consumers and employees. Anne participated in the 2009 Summit on the Global Agenda (World Economic Forum), was named one of the Business 100 by “Irish America” magazine (2009-2013). Ask yourself if your employees are likely to be positive and supportive as online ambassadors? Would you believe that our productivity improves when we spend just 15 minutes each day thinking about what’s been going on – and even better, if we share these reflections with colleagues? Given that the ability to leverage data significantly impacts a company’s ability to compete, in the next five years, fortunes will be made and lost based on which leaders can most effectively reorient their approach; initiate enterprise-wide; data-led transformations; and effectively monetize this new type of asset.