This is the practical guide you to building your own habit-forming product grounded in valid principles of psychology!! Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Do authors seriously think that more words is the same as getting your point across? Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Hooked by Nir Eyal is one of the few great business books. I highly recommend this book for anyone building a technology company or anyone who has interest in products. Read Hooked or the company that replaces you will. Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Nir Eyal is one of them. This playbook is ideal for businesses that build products that require ongoing, unprompted user engagement, and therefore need to build user habits within the product to thrive. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in The Harvard Business Review, Inc, and Psychology Today among many others. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. November 4th 2014 Product design/management is impossible without understanding at least basics of psychology - that's what I learned from this book. Would've given it 1 star, but since it got me to actually download the Bible App to see why Goodreads is constantly #8 to its #7, I threw it an extra star. I will now be recommending this book instead. He writes, consults, and teaches about the intersection of psychology, technology, and business. I've been reading Nir's blog for a while now so was already a fan. Let us know what’s wrong with this preview of, Published Based on years of research, consulting, and practical experience, Hooked: * … I teach a class at General Assembly on Product Management and I always recommend the author's blog to students. Read writing from Nir Eyal on Medium. He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today. Author of “Hooked” and “Indistractable.” Want to overcome distraction? Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Gibson is speaking at the Habit Summit in San Francisco on April 11th. The objective literary style spoke to my research-based soul. Nir Eyal is one of them. Designed by Elegant Themes | Powered by WordPress, The One Fitness App That Hooked Me For Good, How Netflix's Customer Obsession Created a Customer Obsession, Want to Design User Behavior? It is not perfect, but Nir gets his ideas and research across very clearly which is something valuable. I have learned an incredible amount since then that have and will continue to guide my product decisions and perspective on technology. Absolutely loved this book! He has also authored Indistractable: How to Control… It’s written in a humble and inquisitive tone. ", "For new behaviors to really take hold, they must occur often. Previous analyses have included Slack, Fortnite, Amazon's Echo, Tinder, and The Bible App. When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. Meticulous, well research and concise. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. Quick read into the Hooked Model - which in essence describes the process how the companies can encourage or manipulate users behavior, with following structure: trigger => action => variable reward (the Tribe, the Hunt, the Self) => investment. I summed up my key learning for you but I highly recommend reading this book About Nir Eyal. Eyal proposes “The Hook Model” as a design approach for designing habit-forming products. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Hear from bestselling author Gretchen Rubin on "The Secret to Making and Breaking Habits," industry veteran Josh Elman on "How Twitter Built User Habits", and more! Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. There is buzz about this book in the SF tech scene. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Just a moment while we sign you in to your Goodreads account. I'd recommend this book for anyone that's interested in learning how psychological mechanisms can be used to form habits, and therefore keep people "hooked" on their products. Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. I decided to read this book, because I am a long-time follower of the author's blog. : Hooked: How to Build Habit-Forming Products eBook: Nir Eyal: Kindle Store. I'm constantly seeking to follow the works (and words) of those who are solving real problems in the world. This book is chock-full of practical cut-to-the-quick advice that start-ups can't afford to miss. I believe content and ideas in this book are valuable upgrade to product development. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in the tech industry more broadly - on the Huffington Post. He then worked for Boston Consulting Group and a solar panel installation firm before attending Stanford for his master's degree. Is there a pattern underlying how technologies hook us? From Nir Eyal, author of the best-selling "Hooked" book. This book should have been 50% as long as it is. If you ever wondered why makes people come back to Facebook, Twitter or games like World of Warcraft this books has the answer. Could there be a behavior more... Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. However, I found it to be a great book and I did learn a lot. Don't let these words scare you through. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Read more about the model at the heart of Hooked by Nir Eyal. Nir Eyal was born on February 19, 1980 in Hadera, Israel.When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. I experience this book as a "habit creating tool" inspired by human psychology and behaviour. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the... Nir's Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. The wildly popular online battle game has amassed over 125 million players and hosts more than 3... Nir's Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Hooked: How to Build Habit-Forming Products By Nir Eyal with Ryan Hoover He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. About why some products seem to catch a fire, capturing widespread attention, while others flop. I think I knew a lot of it already, but often being forced to think about things again can be useful - and there are a few useful new ways of thinking about things that I learned. If you like books and love to build cool products, we may be looking for you. Biography. “Let us remember: One book, one pen, one child, and one teacher can change the world.” He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. Refresh and try again. (nominated for the 2019 Goodreads Choice Awards), “79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”, “Users who continually find value in a product are more likely to tell their friends about it.”, Goodreads Choice Award Nominee for Business Books (2014), "Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no longer needing prompts from external triggers. Good reading on habit making in software, especially in web apps and mobile apps. It is specially designed to help you build your own habit-forming product or service. Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Buy Hooked by Nir Eyal from Waterstones today! This book should have been 50% as long as it is. It's pretty short, easy to read, but provides a comprehensive view on the topic. It's often not about solving a problem or satisfying the user but actually about removing pain that might have been created by the product itself in the first place and how to keep the consumer "in the loop". Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. The book everyone in Silicon Valley is talking about. The bes. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and respo. It has a very big fluff to substance ratio and the little substance it does present is deprived of all nuance. Goodreads helps you keep track of books you want to read. 'Hooked' by Nir Eyal is another one of the must reads that come up in the litany of books about the applications of behavioral science and cognitive psychology. Actionable steps for building products people love. Below are some of Nir's best articles on how improve concentration, control your attention, and manage distractions. What I like about "Hooked" is that author Nir Eyal presents a multi-faceted picture and thinking. However, this book has now made me see the wisdom in that offhand comment. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir Eyal, Author. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. If you are a product person, I am pretty sure you would have heard about this book. Welcome back. What makes us engage with certain products out of sheer habit? INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE . It is full of speculation and misleading 'information'. ", there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior. Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. Yep, one way or another, we are all gonna get hooked. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 … We’ve asked the brightest minds in the field to share their best resources on user behavior with our members. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and responses to business applications. Free trial available! That’s Malala Yousafzai, Pakistani human rights... To see what your friends thought of this book. It's really a must read so you understand the psychology behind what drives our behavior in a world where there's so many services competing for our attention. Practical insights to create user habits that stick. Feel free to read more about me here. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. I speak about product management all over the world, and this is the single book I consistently recommend as a must-read. I remember coming away from that exchange thinking - Waw! The best understanding comes from your own experience- monitor yourself, your friends/relatives, try to replace habits which are already formed by offline/old school things ("job to be done" as Clayton Christensen writes). After reading it, I know why! Hooked by Nir Eyal in a Nutshell. Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. Discover Hooked: How to Build Habit-Forming Products as it's meant to be heard, narrated by Nir Eyal. Nir's writing is down-to-earth and accessible, his ideas are actionable with section-end bulleted summaries and short exercises. A must read for every entrepreneur and product professional. This book has received a lot of attention in and for good reasons. This workbook is the perfect complement to Hooked. It covers a lot of the same stuff in this review, but is likely a bit more polished: Extremely valuable book for anyone building products designed to engage people frequently. “Behaviours done with little or no conscious thought. The reason why I picked up this book is that I’m developing a human augmentation android app these days and plan to go all out in terms of everything, be it development, design, marketing or whatever. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Published in: Business, Education, Technology. I feel b. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. I definitely recommend the book. Nir's Note: This article is part of a series on "The Hooked Model in Action." I decided to read Hooked by Nir Eyal because I wanted to learn as much I could about virality. Comment goes here. HOOKED BY NIR EYAL Courtesy of @ux.patricia Last week I read the book «Hooked» by @neyal99 which is basically about the techniques and patterns used to build habit-forming digital products. In that respect, this book does a great job. It is a perfect read for startup founders, visionaries, innovators, but also established corporations who aim to understand how … Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He does not have one scenario but explains how the experiences from many fields lead us to a model how we (most likely) can "hook" customers. Given that I think daily about how to make Goodreads better and more engaging for people, this was a useful book. When he asked if I wanted to work on the book with him, I immediately jumped on the opportunity. Hooked is the definitive guide to customer engagement and retention in the digital age. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. I. I've been an avid read of Nir Eyal's blog (nirandfar.com) for over a year. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Loved the way author presented his ideas. When I was furiously networking in the summer of 2017, a chance encounter lead to a conversation on books and I heard my quarry say - "I don't read business books that are less than 10 years old". 259 Comments 1,261 Likes Statistics Notes Full Name. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Read on and begin your journey towards becoming indistractable. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. If you have kids, you’ve likely heard about Fortnite. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. The book is amazingly structured and would definitely make you think about the technologies that have hooked you. What a tool! Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Do authors seriously think that more words is the same as getting your point across? Click on a review below: Get fast, free shipping with Amazon Prime. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. Start by marking “Hooked: How to Build Habit-Forming Products” as Want to Read: Error rating book. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core... NirandFar is about the intersection of psychology, technology, and business. Hooked is based on Eyal’s years of research, consulting, and practical experience. To purchase Hooked outside of the US, please visit our favorite retailers below: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. I've been reading Nir's blog for a while now so was already a fan. Perhaps even shorter. Once you've ordered your updated edition of Hooked, enter your name, email address, and purchase details below to get access to the free Hooked bonus materials. Despite that, the book should have been way shorter. If I was building a business right not and had to solve the problem of engagement and was allowed only one book to reference from, this would be it and I think that in itself says a lot.